Face of Sleek Makeup 2008
As part of our marketing campaign, Sleek Makeup signed an agreement with Pearl Amoah a renowned international model to act as a figure head and participate in all marketing or promotional campaigns for Sleek Cosmetics for 2008. This was to enable Sleek Makeup communicate effectively with its target market through marketing campaigns that include public relations, advertising etc.
Profile of Pearl Amoah
Pearl Amoah served as Miss Universe Ghana in 1996 and an international model in the United States Of America, Paris, London, Germany, Ivory Coast and Ghana.
She was awarded with the Ebony Africa Model of the year in 1999.
She choreographed the fashion segment of the millennium Excellence Awards in Ghana and was presented with the best choreographer of the millennium.
Pearl Amoah has a Bachelor of Arts in Hospitality Management from Westbourn University in London and Architecture and Interior Design from Parsons School of Design in New York.
Some of the activities Pearl embarked on as the Face of Sleek Makeup are outlined below:
There was an interview on Metro TV’s Morning Ride on Saturday 15th of March 2008.Pearl educated the audience on Sleek Makeup but her main emphasis was on Magnitude Mascara, I-Divine, Crème To Powder foundation.
There were two radio interviews on Sunny Fm and Citi Fm. Products were given to those who called into the program on Sunny Fm whilst on Citi Fm products were given to callers who answered questions right about Sleek Makeup through text messages.
Enjoy Accra Magazine
Pearl Amoah was featured in the April Edition of Enjoy Accra a Lifestyle magazine that is printed in high quality with their target ranging from middle to upper levels with distribution points including supermarkets, Banks, Ministries, Filling Stations, restaurants etc.
The magazine has a circulation of 10,000 and is distributed in Accra, Tema, Kumasi, Takoradi and Cape Coast.
Pearl Amoah was also featured on the cover page of Jive Newspaper on the 9th of April.
Ghana Fashion Weekend
On the 28th of June 2008 Pearl Amoah represented Sleek Makeup at the Ghana Fashion Weekend organized by Exopa Model Agency at the Holiday Inn Hotel.
Joy FM Bridal Fair (31stJuly-3rd August)
The 4-day fair was highly patronized and statistics gathered from the fair shows that 20,000 people of which 65% are women visited the fair which was held at the Accra International Conference Center. The face of Sleek was also at the fair to interact with customers.
Educational demonstrations were held to educate women on Makeup. Some of these demonstrations were held at
Volta Hall-An educational demonstration was held at the Female hall of the University Of Ghana during its Hall week celebration. Pearl Amoah interacted with the students after the beauty talk by the Sleek Makeup Resource Person.
First Choice-An Ultra modern unisex beauty salon situated on the spintex road.
Glorious Wave International Church-On the 22nd of April 2008 a beauty talk was held at the Glorious Wave International Church to educate womenon how to take care of their skin,how they can find right shade of Makeup in the Sleek range of makeup.
Sleek Makeup Know your Shade Promotion
The Sleek Makeup Know your shade promotion took place on at the Kumasi showroom where the Face of Sleek Makeup Pearl Amoah was there to interact with women who visited the Showroom to find their right shade of makeup. Pearl Amoah was interviewed on Luv FM to inform women in Kumasi of the ‘Know Your Shade Promotion’ and to invite them to the office for free makeovers and also interact with her.